💬 Prompt Library • Unit 11

PMM Prompt Library

Copy-paste prompts for common PMM tasks

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📝 Messaging & Positioning

Value Proposition Generator

Generate a compelling value proposition from product details

I need a value proposition for [PRODUCT]. Target buyer: [BUYER TITLE] at [COMPANY TYPE] Key pain point: [MAIN PROBLEM] Our solution: [WHAT WE DO] Key differentiator: [WHAT MAKES US UNIQUE] Generate a value prop following this format: "For [target], [product] is the [category] that [key benefit] unlike [alternative] because [differentiator]"

Messaging Pillar Builder

Create 3 messaging pillars with proof points

Create 3 messaging pillars for [PRODUCT]. Context: - Target buyer: [BUYER] - Main value prop: [VALUE PROP] - Key competitors: [COMPETITORS] For each pillar, provide: 1. Pillar headline (3-5 words) 2. Supporting statement (1-2 sentences) 3. 3 proof points (stats, customer quotes, or capabilities) 4. Competitor contrast (how we're different)

⚔️ Competitive Intelligence

Battlecard Generator

Create a one-page sales battlecard

Create a battlecard for [YOUR PRODUCT] vs [COMPETITOR]. Our strengths: [LIST STRENGTHS] Their strengths: [LIST THEIR STRENGTHS] Common deal scenario: [DESCRIBE] Include: 1. Quick comparison table (5 key dimensions) 2. Win themes (3 key messages) 3. Landmine questions (3 questions to expose their weaknesses) 4. Objection handlers (their top 3 attacks + our responses) 5. Trap-setting questions (for discovery calls)

🚀 Product Launch

Launch Brief Generator

Create a comprehensive launch brief

Create a product launch brief for [PRODUCT/FEATURE]. Launch type: [Major/Minor/Maintenance] Target date: [DATE] Target audience: [PRIMARY BUYER] Key message: [MAIN ANNOUNCEMENT] Generate: 1. Executive summary (2-3 sentences) 2. Target audience and use cases 3. Key messages (primary + 3 supporting) 4. Channel strategy with content needed 5. Success metrics 6. Timeline with milestones