AI Labs

Apply what you've learned to real projects. Input your work, get AI-powered analysis and deliverables you can use Monday morning.

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Hands-On Practice

Each lab takes concepts from the curriculum and turns them into actionable outputs for your actual products, content, and competitive challenges.

Unit 1: Foundations

PMM Role Diagnostic

Assess your current PMM skills and experience level. Get a personalized learning path based on your strengths and gaps.

Free Learning Path
Unit 2: Messaging

Messaging Framework Generator

Create compelling value propositions and complete messaging frameworks. Get persona variants, elevator pitches, and objection handlers.

Free Messaging House
Unit 2: Messaging

GEO Visibility Lab

Test how visible your product is to AI-assisted buyer research. Get a GEO score (1-10), specificity analysis, quick wins, and rewrite examples.

Free GEO Analysis
Unit 2: Messaging

AI Positioning Test

Test how visible your product is to AI-assisted buyer research. Get a visibility score and specific recommendations to improve discoverability.

Active Analysis Report
Unit 3: Competitive

Competitive Brief Generator

Input competitor intel and deal context. Get a sales-ready competitive brief with trap-setting questions and objection handlers.

Active Sales Brief
Unit 3: Competitive

BattleCoach

Turn competitive chaos into winning plays. Input a deal briefing, get battle-ready artifacts using AREA (defensive) and IDEA (offensive) frameworks.

Active Battle Plays
Unit 4: Evaluators

Analyst Briefing Prep

Prepare for Gartner, Forrester, or IDC briefings. Get predicted questions, talking points, and counter-evidence for your positioning.

Active Briefing Prep
Unit 5: Enablement

Enablement Bundler

Assemble region- and persona-tuned sales kits. Input deal context, get talk tracks, proof points, objection handlers, and recommended assets.

Active Sales Kit
Unit 5: Enablement

Demo Narrative Builder

Transform your product features into compelling transformation stories. Generate 3 ready-to-use demo narratives for your ICP.

Active Demo Scripts
Unit 6: Launches

Launch Planner

From idea to launch day. Input project criteria, get a complete Bill of Materials with T-minus timeline, RACI matrix, and risk register.

Active Launch BOM
Unit 7: Research

Customer Insights Synthesizer

Upload customer research data. Get synthesized personas, journey maps, and actionable insights for your positioning.

Active Insights Report
Unit 8: Pricing

Value Calculator

Build executive-ready ROI analyses and business cases. Quantify value, compare alternatives, and arm your champion for procurement.

Active ROI Document
Unit 9: Content

AI Visibility Audit

Test how your brand appears in AI-generated responses. Get a visibility score and specific content recommendations.

Active Visibility Report
Unit 10: Analyst Relations

Campaign Brief Generator

Create integrated campaign briefs with messaging, channels, and metrics. Get ready-to-execute campaign plans.

Active Campaign Brief
Unit 11: AI Tools

PMM Prompt Library

Curated collection of PMM-specific prompts for Claude, GPT, and Gemini. Copy, paste, customize for your use cases.

Active Prompt Templates
Unit 12: Capstone

Portfolio Builder

Compile your lab outputs into a professional portfolio showcasing your AI-PMM skills. Export as PDF or web link.

Active Portfolio