Master AI-powered product marketing
The definitive training program for PMMs navigating the AI transformation. 12 units, 16 AI labs, real deliverables you ship — not just theory.
Real deliverable. Produced in the Competitive Intelligence Lab.
For Individuals
Self-directed learning at your own pace
- Full 12-unit curriculum access
- 16 AI-powered labs with real outputs
- Professional certification for LinkedIn
- Lifetime access to all materials
- Free preview: Unit 1 + 2 labs + all articles
One-time payment • Lifetime access
Start Free Preview →For Teams
Train your PMM organization together
- Everything in Individual, plus:
- Team progress dashboard
- Volume discounts (5+ seats)
- Cohort-based learning options
- Custom onboarding for large teams
5-seat minimum • Up to 30% off list price
Calculate Team Price →What You'll Master
Every unit produces real work you can ship immediately — not just theory
AI-Era Messaging
Create messaging frameworks optimized for both human buyers and AI agents
Competitive Intelligence
Build always-on competitive monitoring and instant battle card generation
AI-Powered Launches
Automate launch workflows from brief to Bill of Materials
Analyst Relations
Prepare for Gartner/Forrester briefings with AI-generated talking points
AI Visibility (GEO)
Optimize content for AI search engines and recommendation systems
Professional Certification
Demonstrate your AI-PMM skills with a verifiable credential
The Full Curriculum
From foundations to capstone — each unit builds on the last
PMM Foundations
Messaging & Positioning
Competitive Intelligence
Winning Evaluators
Sales Enablement
AI-Powered Launches
Market Research
Pricing & Packaging
Content Strategy
Analyst Relations
AI Tools Mastery
Career Capstone
Ready to get started?
Try Unit 1, two AI labs, and all articles — free, no credit card required.