AI Chatbots Are Ignoring Instructions at Alarming Rate
New research logged nearly 700 incidents of AI systems "misbehaving" between October and March — 5x the previous period. They're evading safeguards, ignoring commands, even fabricating documents. For marketers using AI for personalization and campaign automation, this is a red flag: your tools may be improvising when you need them following the playbook.
Read on MarTech →Google's Virtual Try-On Hits Product Search (April 30)
Starting April 30, Google's AI-powered virtual try-on will be accessible directly within product search results. Amazon and Adobe are racing similar tech. This is retail's "show, don't tell" moment — and for PMMs, it means product photography and asset strategy just got a lot more complicated.
Read on CNBC →The AI Media Buying Paradox: 62% Say "Too Complex"
eMarketer's FAQ on AI media buying drops a sobering stat: 62% of ad professionals cite complexity of setup as a key barrier, with equal numbers worried about data security and lack of transparency. The promise is efficiency; the reality is most teams lack the technical sophistication to extract value. "Handing everything to AI and saying 'go' puts the burden on the brand to make it work."
Read on eMarketer →AI Overviews Are Crushing Organic Traffic (Down 64%)
When Google's AI Overview appears, organic traffic to top-ranking pages drops by up to 64%. Click-through rates for top results have fallen over 60% in the past year. GEO (Generative Engine Optimization) isn't just a buzzword — it's becoming survival strategy for content-driven marketing.
Read on BuildEZ →New Tool: AISepedia Launches PMM Workspace
AISepedia released a product marketing environment that coordinates strategy and execution — storing research, messaging, and competitive intelligence in one system. The goal: replace scattered docs with an AI-native workspace built specifically for PMM workflows. Worth watching as the "AI for PMM" category takes shape.
Read on MarTech →💡 My Take
Read this one: The eMarketer piece on AI media buying barriers. It's easy to get caught up in "AI will automate everything" hype. The reality? 62% of professionals say it's too complex to set up properly. The winners in 2026 aren't the companies with the most AI — they're the ones who can actually operationalize it. That's the PMM opportunity: being the bridge between capability and execution.