Master AI-Augmented
Product Marketing
The comprehensive curriculum for PMMs who want to lead in the age of AI — not get left behind.
Messaging & Positioning in the AI Era
Crafting messaging that resonates with both human buyers and AI agents—building positioning frameworks that get cited, not ignored.
Competitive Intelligence & AI
Transforming competitive intelligence from static battlecards to dynamic, AI-powered systems—building competitive advantage through continuous monitoring, census-level win/loss, and deal-specific intelligence.
Winning Evaluators: Analysts & AI Agents
The parallel skills needed to influence both industry analysts and AI agents—how systematic evaluation rewards the same PMM disciplines, and how to build the infrastructure that wins both.
Sales Enablement & the Intelligence Layer
Moving from static artifact factories to dynamic intelligence systems—building enablement that adapts to deals, personas, and competitive situations in real time.
AI-Powered Product Launches
Launch management at machine speed—how agent-powered coordination transforms the most demanding work in product marketing.
Market Research & Customer Insights
Modern approaches to buyer research, persona development, and voice-of-customer programs—all enhanced by AI capabilities that make research faster and more actionable.
Pricing & Packaging in the Agentic Era
Value-based pricing, packaging strategies, and competitive pricing intelligence for product marketers navigating the shift from per-seat to consumption and AI-credit models.
Content Strategy & Thought Leadership
Building content strategies that serve humans and AI systems—thought leadership in the age of abundance, the narrative advantage, and sustainable content operations that scale without losing voice.
Demand Generation & the Self-Serve Buyer
How demand generation transforms in the agentic era—the self-serve buyer, demo automation, AI-powered lead scoring, and the new discovery channels.
The PMM Tech Stack: AI Tools & Workflows
Building your AI operating system—tool selection, prompt engineering, workflow automation, and navigating the build-vs-buy decision for PMM tools.
Capstone & Career Strategy
Skills, teams, and the PMM in 2030—synthesizing everything you've learned into a coherent professional practice and career strategy for the agentic era.
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