⭐ Featured
The Great Bifurcation: Where PMM Goes From Here
Product marketing is splitting into two distinct paths. The middle ground—competent execution of standard tasks—is exactly where AI is most disruptive.
GEO StrategyContent for Two Audiences: Writing for Humans and Machines
In the agentic era, every piece of content serves two masters: the human who reads it and the AI that evaluates it.
AnalysisThe Human Layer in Agentic AI
As AI agents handle more execution, the human layer becomes more valuable—not less. Understanding what remains irreducibly human.
🤖 AI & PMM Strategy
The Evidence Problem Cuts Both Ways
What a market researcher's framework for AI trust teaches PMMs about content strategy. If AI needs auditable evidence to trust, PMMs need to create auditable content.
Deep DiveWhere Do You Sit? Eight Ways PMMs Integrate AI
Eight ways product marketers integrate AI into their cognition — and why the deepest users aren't the ones losing themselves.
Agentic PMMYour Buyer Just Hired an Agent. Now What?
Everything product marketers assumed about buyers, positioning, and go-to-market is breaking. Here's what the agentic era actually changes.
CareerThe Human Premium in AI
When AI can do 80% of the work, the remaining 20% becomes infinitely more valuable. What skills survive—and thrive.
AnalysisAI Impact on PMM Skills
A practical assessment of which PMM skills get automated, which get amplified, and which become more valuable.
ResearchBCG on Agentic Headwinds
What BCG's research on agentic AI adoption means for product marketers and go-to-market teams.
🛠️ Practical Guides
How to Build Competitive Battlecards That Actually Win Deals
A practical guide for product marketers on building effective competitive battlecards, with real-world examples and templates.
Practical GuideThe Complete Demo Stack Guide
Everything you need to know about demo automation: environment platforms, interactive builders, overlay tools, and when to use each.
TutorialHow to Build a Personal RAG System
Step-by-step guide to building your own retrieval-augmented generation system for competitive intelligence and content creation.
ToolsAI Tools Guide for PMMs
A curated evaluation of AI tools for product marketing: what works, what doesn't, and how to build a coherent stack.
ComparisonChatGPT vs Claude: A Battlecard
Practical comparison of the two leading LLMs for PMM work, with use case recommendations.
ExplainerWhat is MCP? An Explainer
Understanding the Model Context Protocol and what it means for AI-augmented workflows.
📚 Curriculum Deep Dives
In-depth articles from the Academy textbook—each one a standalone exploration of a core PMM discipline in the AI era.
Your Buyer Just Hired an Agent: How AI is Transforming B2B Purchasing
AI agents are fundamentally changing how B2B buyers research and evaluate vendors.
Unit 1The PMM Activity Automation Matrix: What AI Can (and Can't) Do
A systematic analysis of 37 product marketing activities: automated, augmented, or elevated.
Unit 2Positioning for AI Discovery: The New Rules of B2B Messaging
Your positioning must work for two audiences: human decision-makers and AI agents.
Unit 2Agent-Aware Messaging: Structuring Content for Machine Comprehension
How to structure messaging so AI agents can parse, evaluate, and cite your content.
Unit 3From Quarterly Battlecards to Always-On Competitive Intelligence
Build an always-on CI system that monitors competitors in real-time.
Unit 3Building Real-Time Competitive Monitoring with AI Agents
A practical guide to building AI-powered competitive monitoring systems.
Unit 4Winning AI-Powered Evaluators: Analysts in the Agentic Era
Industry analysts and buying committees use AI to evaluate vendors. How to win.
Unit 5AI-Augmented Sales Enablement: The New Playbook
Build sales enablement that leverages AI for personalization and just-in-time content.
Unit 6The Compressed Launch: AI-Accelerated Go-to-Market
AI is compressing launch timelines from months to weeks. Here's the new playbook.
Unit 7AI-Powered Market Research: Speed Without Sacrifice
How to use AI to accelerate market research while maintaining rigor.
Unit 8Dynamic Pricing Intelligence with AI
AI for competitive pricing intelligence, value-based analysis, and optimization.
Unit 9Content for Two Audiences: Writing for Humans and AI Agents
Every piece of content serves two masters. How to succeed with both.
Unit 10Demand Generation When Your Buyer Has an AI Research Assistant
Traditional demand gen assumed human-driven research. Here's how it must evolve.
Unit 11The AI-Augmented PMM Tool Stack: What Actually Works
A practical guide to building your AI tool stack for product marketing.
Unit 12The Four Surviving PMM Skills: What AI Can't Replace
Strategic judgment, organizational intelligence, narrative craft, systems thinking.
💡 Thought Leadership
CDP Book: Five Years Later
Reflections on the Customer Data Platform landscape five years after publication, and what the agentic era changes.
AnalysisThe Full Stack Buyer
Today's B2B buyer is technically sophisticated, AI-augmented, and expects full-stack depth from vendors.
NarrativeWhy Stories Still Win
In an era of AI-generated content, narrative craft becomes more valuable—not less. Here's why.
FrameworkThe Prompt Is a Workflow
Stop thinking of prompts as questions. Start thinking of them as workflows, processes, and systems.
OpinionLiberal Arts and AI
Why humanities graduates may be better prepared for the AI era than we think.
GEO StrategyFrom Keywords to Entities
The shift from keyword-based to entity-based discovery, and what it means for content strategy.
📖 Use Cases & Stories
A Month of AI PMM Stories
Real stories from product marketers using AI: what worked, what didn't, and lessons learned.
Personal StackAI Productivity Stack: What I Actually Use
A transparent look at the AI tools and workflows powering daily PMM work.
AutomationBattle Workflow Automation
How to automate competitive monitoring and battlecard updates with AI agents.
Agent BuildAccount Health Orchestration Agent
Building an AI agent to monitor account health signals and trigger proactive engagement.
Agent BuildInventory-Aware Campaign Agent
An AI agent that adjusts campaign messaging based on real-time inventory and capacity.