Google Sets September 1 Deadline for AI Max Migration
Google is forcing all Search campaigns to migrate to AI Max — its AI-powered campaign type that automates keywords, bidding, and creative. Starting September 1, legacy broad match and ACA campaigns will be converted automatically. Advertisers can no longer create new campaigns with manual controls. This is Google saying: trust the algorithm or get left behind.
Read on Search Engine Land →The $2 Trillion SaaSpocalypse: AI Agents Reshape Enterprise Software
Software stocks have lost over $2 trillion in market cap since January. For the first time ever, software P/E multiples trade below the S&P 500 — down from 84x in 2020 to 22.7x today. The trigger? AI agents like Claude Cowork that can automate work previously requiring dozens of per-seat licenses. The per-seat SaaS model itself is under existential threat.
Read on Tech Insider →GEO: The Practice Every PMM Needs to Learn
Generative Engine Optimization (GEO) is replacing traditional SEO. As AI "answer engines" provide direct responses before users ever click, marketers must structure content so AI systems can interpret, summarize, and cite their expertise. Zero-click search is now the norm — your content needs to be in those AI-generated answers, not just ranked on page one.
Read on CommonPlaces →Forbes AI 50: Gamma Hits $2.1B Valuation, 100M Users
The Forbes AI 50 list dropped, and Gamma stands out for PMMs. The AI presentation tool — where you type a prompt and get polished slides — has been profitable since 2023 with 600K paying users. One investor called the original 2020 pitch "the worst idea they'd ever heard." Lesson: AI changed everything, and timing matters as much as the idea.
Read on Forbes →Claude Surpasses ChatGPT as Most Downloaded App
Also from the Forbes AI 50: Anthropic's Claude became the #1 app on the App Store in February, overtaking ChatGPT. Revenue hit $4.5B last year. But the bigger story is Claude Cowork — the desktop AI that automates "white-collar work" — which spooked markets so badly it erased $285 billion in SaaS stocks in 48 hours. Anthropic is now valued at $380 billion.
Read on Forbes →💡 My Take
Read this one: The SaaSpocalypse piece. It's not just about stock prices — it's about a structural shift in how enterprises buy and use software. AI agents are making the per-seat licensing model obsolete. PMMs at SaaS companies need to think hard about how their value prop changes when one AI agent can do what 10 licensed users did before. The pricing and packaging conversation is about to get very uncomfortable.