Exercise 1 of 3
AI Impact Sorting
30 points
Classify these PMM activities by their AI automation potential. Tap an activity, then tap the correct tier.
First-draft content
Market research summaries
RFP boilerplate
Competitive analysis
Sales enablement
Launch planning
Executive alignment
Category creation
Relationship building
🔴 High AI Impact (80%+)
🟡 Moderate (40-79%)
🟢 Human-Led (<40%)
Tap item → Tap zone to place
Exercise 2 of 3
Content for Two Audiences
20 points
Sort these content attributes by which audience values them most.
Specific numbers and dates
Structured data with clear hierarchy
Named sources and citations
Compelling narrative arc
Emotional resonance
Visual design and aesthetics
🤖 AI Systems Prefer
👤 Humans Prefer
Tap item → Tap zone to place
Exercise 3 of 3
AI-Era PMM Scenarios
50 points
Scenario 1
Your content ranks #1 on Google for "enterprise data platform" but when prospects ask ChatGPT to recommend solutions, your product isn't mentioned. Your VP asks why.
What's the most accurate explanation?
Scenario 2
Your CEO wants you to "create a new category" to differentiate your product. Based on the AI Impact Matrix, this task is:
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Score Breakdown
Exercise 1: AI Impact Sorting 0/30
Exercise 2: Content for Two Audiences 0/20
Exercise 3: AI-Era PMM Scenarios 0/50