🚀 Unit 1 Assessment: Foundations of AI-Era PMM

Apply what you've learned • 3 exercises • ~15 minutes

Exercise 1 of 3
0/100 pts
Exercise 1 of 3
AI Impact Sorting
30 points

Classify these PMM activities by their AI automation potential. Tap an activity, then tap the correct tier.

First-draft content
Market research summaries
RFP boilerplate
Competitive analysis
Sales enablement
Launch planning
Executive alignment
Category creation
Relationship building
🔴 High AI Impact (80%+)
🟡 Moderate (40-79%)
🟢 Human-Led (<40%)

Tap item → Tap zone to place

Exercise 2 of 3
Content for Two Audiences
20 points

Sort these content attributes by which audience values them most.

Specific numbers and dates
Structured data with clear hierarchy
Named sources and citations
Compelling narrative arc
Emotional resonance
Visual design and aesthetics
🤖 AI Systems Prefer
👤 Humans Prefer

Tap item → Tap zone to place

Exercise 3 of 3
AI-Era PMM Scenarios
50 points

Scenario 1

Your content ranks #1 on Google for "enterprise data platform" but when prospects ask ChatGPT to recommend solutions, your product isn't mentioned. Your VP asks why.

What's the most accurate explanation?

Scenario 2

Your CEO wants you to "create a new category" to differentiate your product. Based on the AI Impact Matrix, this task is:

0% Score

Assessment Complete!

You earned 0 out of 100 points.

Score Breakdown

Exercise 1: AI Impact Sorting 0/30
Exercise 2: Content for Two Audiences 0/20
Exercise 3: AI-Era PMM Scenarios 0/50