Certification Requirements
Complete all 12 unit assessments with a passing score to earn your Future of PMM Academy certification.
The AI-Augmented PMM: Foundations
Buyer journey transformation, visibility gap, PMM skill shift
Messaging & Positioning in the AI Era
Two-audience problem, specificity imperative, citation optimization
Competitive Intelligence & AI
Continuous monitoring, dynamic battlecards, CI systems
Winning Evaluators: Analysts & AI Agents
Evaluation parallel, satisfier layer, briefing strategies
Sales Enablement & the Intelligence Layer
Three-layer model, knowledge base architecture, adaptive content
AI-Powered Product Launches
Launch planning, messaging cascade, execution coordination
Market Research & Customer Insights
Buyer research, persona development, voice of customer
Pricing & Packaging
Value-based pricing, packaging strategies, competitive pricing
Content Strategy
Content for two audiences, thought leadership, editorial planning
Demand Generation Integration
PMM-demand gen partnership, campaign briefs, pipeline metrics
AI Tools & Workflows
Prompt engineering, tool stacks, workflow automation
Capstone & Career Strategy
Portfolio building, career paths, leading transformation