Exercise 1 of 4
Analyst Tiers
24 points
Sort these analyst types by tier. Tier 1 = Gartner/Forrester/IDC. Tier 2 = G2/boutique. Tier 3 = bloggers/influencers.
Gartner Magic Quadrant analysts
Forrester Wave researchers
IDC MarketScape authors
G2 research team
TrustRadius analysts
Boutique industry analysts
Industry bloggers
LinkedIn influencers
🥇 Tier 1: Enterprise AR
🥈 Tier 2: Peer Reviews
🥉 Tier 3: Influencers
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Exercise 2 of 4
Briefing vs Inquiry
24 points
Sort these activities: which belong in a briefing vs. an inquiry?
Present your product roadmap
Share recent customer wins
Discuss company strategy
Announce a new product launch
Ask about market trends
Get feedback on positioning
Understand competitive landscape
Validate messaging with expert
📢 Briefing (You Present)
❓ Inquiry (You Ask)
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Exercise 3 of 4
AR Best Practices
24 points
Sort these: best practices vs. common mistakes in analyst relations.
Prepare specific topics in advance
Focus on business outcomes, not just features
Bring customer references
Keep it conversational and two-way
Run a 60-minute product demo
Ask directly about MQ/Wave placement
Bring 10 people to the call
Badmouth competitors
✓ Best Practices
✗ Common Mistakes
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Exercise 4 of 4
Analyst Relations Scenarios
28 points
Scenario 1
You're a Series B startup. Your CEO wants to get into the Gartner Magic Quadrant immediately.
What's the BEST advice?
Scenario 2
An analyst asks a tough question about a product weakness during a briefing.
What's the BEST response?
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Score Breakdown
Exercise 1: Analyst Tiers 0/24
Exercise 2: Briefing vs Inquiry 0/24
Exercise 3: AR Best Practices 0/24
Exercise 4: Analyst Relations Scenarios 0/28