Exercise 1 of 4
Launch Tiers
24 points
Sort these launch activities by appropriate tier level.
Press release + analyst briefings
Executive keynote announcement
Customer launch event
Blog post + social campaign
Webinar for customers
Email to user base
In-product notification
Release notes only
🚀 Tier 1: Major
📣 Tier 2: Moderate
📝 Tier 3: Minor
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Exercise 2 of 4
Launch Timeline
24 points
Sort these activities by when they should happen.
Define target personas
Brief analysts under NDA
Train sales team
Prepare press materials
Publish blog post
Send press release
Measure campaign metrics
Conduct launch retrospective
📅 Pre-Launch
🎉 Launch Day
📊 Post-Launch
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Exercise 3 of 4
Launch Readiness
24 points
Sort: must-have vs. nice-to-have for launch?
Messaging framework finalized
Sales trained and equipped
Product actually ready
Customer reference secured
Video testimonial produced
Analyst endorsement quote
Paid media campaign ready
Partner co-marketing confirmed
🔴 Must-Have
🟡 Nice-to-Have
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Exercise 4 of 4
Launch Scenarios
28 points
Scenario 1
Two weeks before launch, engineering says a key feature won't be ready.
What's the BEST response?
Scenario 2
Your launch metrics show high awareness but low activation.
What does this suggest?
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Score Breakdown
Exercise 1: Launch Tiers 0/24
Exercise 2: Launch Timeline 0/24
Exercise 3: Launch Readiness 0/24
Exercise 4: Launch Scenarios 0/28