Exercise 1 of 4
Research Methods
24 points
Sort these research methods by type.
Customer interviews
Focus groups
Ethnographic observation
Open-ended surveys
NPS score tracking
A/B testing results
Usage analytics
Market size calculations
💬 Qualitative
📊 Quantitative
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Exercise 2 of 4
Persona Elements
24 points
Sort: essential vs. optional for buyer personas?
Job responsibilities & goals
Key challenges & pain points
Buying criteria & objections
Information sources used
Persona's fictional name
Stock photo avatar
Personal hobbies
Favorite coffee order
✓ Essential
🎭 Optional/Fluff
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Exercise 3 of 4
Market Sizing
24 points
Sort these market sizing concepts.
Total global spend on your category
Everyone who could theoretically buy
Industry analyst market estimates
Customers in your geographic reach
Segments your product actually serves
Realistic capture in next 1-3 years
Based on your current resources
Your actual pipeline targets
🌍 TAM (Total)
🎯 SAM (Serviceable)
💰 SOM (Obtainable)
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Exercise 4 of 4
Research Scenarios
28 points
Scenario 1
You need to understand WHY customers are churning.
What's the BEST method?
Scenario 2
You're entering a new market and need to size the opportunity.
What's the BEST approach?
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Score Breakdown
Exercise 1: Research Methods 0/24
Exercise 2: Persona Elements 0/24
Exercise 3: Market Sizing 0/24
Exercise 4: Research Scenarios 0/28