Exercise 1 of 4
Pricing Models
24 points
Sort these pricing approaches by strategy type.
Price based on customer ROI
Willingness-to-pay research
Outcome-based pricing
Premium positioning
Cost-plus margin
Match competitor pricing
Race to bottom on price
Discount-driven sales
💎 Value-Based
📉 Cost/Competition
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Exercise 2 of 4
Package Design
24 points
Sort these packaging practices: good vs. problematic?
Clear differentiation between tiers
Natural upgrade path as needs grow
Feature bundling by use case
Transparent pricing on website
10+ confusing tiers
Essential features in highest tier only
"Contact us" for all pricing
Per-seat pricing for occasional users
✓ Good Practice
✗ Problematic
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Exercise 3 of 4
Pricing Metrics
24 points
Sort these by pricing metric type.
Per API call
Storage consumed
Transactions processed
Compute hours
Per user per month
Named user license
Single price, unlimited users
Annual platform fee
📊 Usage-Based
👤 Per-Seat
💵 Flat Rate
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Exercise 4 of 4
Pricing Scenarios
28 points
Scenario 1
Your product delivers $100K annual savings for customers.
What's the BEST pricing approach?
Scenario 2
Customers complain your pricing is confusing.
What's the BEST first step?
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Score Breakdown
Exercise 1: Pricing Models 0/24
Exercise 2: Package Design 0/24
Exercise 3: Pricing Metrics 0/24
Exercise 4: Pricing Scenarios 0/28