Exercise 1 of 4
Content for Two Audiences
24 points
Sort these content characteristics by which audience they primarily serve.
Specific numbers and dates
Clear hierarchies and structure
Explicit relationship statements
Verifiable claims with sources
Narrative flow and storytelling
Emotional resonance
Tolerance for ambiguity
Visual design elements
🤖 AI Systems Value
👤 Humans Value
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Exercise 2 of 4
Thought Leadership Quality
24 points
Sort these into real thought leadership vs. fake thought leadership.
Original ideas others might disagree with
Evidence-based positions from experience
Practical applications readers can use
Deep expertise in a specific area
Warmed-over industry trends
Safe positions no one disagrees with
High-volume generic commentary
Company blog with logo attached
💡 Real Thought Leadership
🎭 Fake Thought Leadership
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Exercise 3 of 4
Content Metrics
24 points
Sort these metrics: valuable vs. vanity?
Time on page and scroll depth
Content in winning deal journeys
Sales rep usage and feedback
Citations in AI responses
Raw page views
Social impressions
Email open rates
Total blog posts published
📈 Valuable Metrics
🎭 Vanity Metrics
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Exercise 4 of 4
Content Strategy Scenarios
28 points
Scenario 1
Your content consistently gets cited by ChatGPT and Perplexity but engagement on your website is low.
What should you do?
Scenario 2
You've written a long-form article.
What's the BEST approach for maximizing its value?
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Score Breakdown
Exercise 1: Content for Two Audiences 0/24
Exercise 2: Thought Leadership Quality 0/24
Exercise 3: Content Metrics 0/24
Exercise 4: Content Strategy Scenarios 0/28